hello

Hi, I am Aisulu a.k.a Ice

hello

Hi, I am Aisulu a.k.a Ice

About Me

I’m a visual designer with over five years of experience working across in-house, agency, and freelance environments, collaborating with teams and clients across multiple countries. My work spans branding, collateral, e-commerce, and digital design, with a focus on creating clear, cohesive visual systems that scale across platforms and audiences.

I’ve worked across a variety of industries, including healthcare, technology, retail, and community-focused organizations, adapting to different markets, cultures, and business needs. This international and cross-disciplinary experience has shaped a flexible design approach—one that balances strategic thinking with strong visual execution, whether I’m developing a brand system, campaign assets, long-form collateral, or digital content.

I’m particularly interested in projects that require clarity, structure, and thoughtful design, bringing complex ideas to life in a way that feels accessible, polished, and purposeful. Across everything I create, I value collaboration and design that supports both brand and business goals.

Experience

March 2022 - Now

Visual Designer, Surgical Safety Technologies

Design brand-aligned assets across digital, print, social, email, and event collateral, including whitepapers, case studies, reports, slide decks, and infographics that translate complex healthcare and technology concepts into clear, accessible visuals. I collaborate closely with cross-functional teams, support rebrands and website updates, and manage multiple projects across fast-turn and long-term timelines.

March 2022 - Now

Visual Designer, Surgical Safety Technologies

Design brand-aligned assets across digital, print, social, email, and event collateral, including whitepapers, case studies, reports, slide decks, and infographics that translate complex healthcare and technology concepts into clear, accessible visuals. I collaborate closely with cross-functional teams, support rebrands and website updates, and manage multiple projects across fast-turn and long-term timelines.

March 2022 - Now

Visual Designer, Surgical Safety Technologies

Design brand-aligned assets across digital, print, social, email, and event collateral, including whitepapers, case studies, reports, slide decks, and infographics that translate complex healthcare and technology concepts into clear, accessible visuals. I collaborate closely with cross-functional teams, support rebrands and website updates, and manage multiple projects across fast-turn and long-term timelines.

March 2023 - Now

Freelance Graphic Designer

Create brand, campaign, social, digital, and print assets for a range of clients, and have led full rebrands, including developing scalable visual systems. My work includes large-scale print and direct mail campaigns with national reach, as well as recurring campaign visuals for initiatives such as National Medical Laboratory Week.

March 2023 - Now

Freelance Graphic Designer

Create brand, campaign, social, digital, and print assets for a range of clients, and have led full rebrands, including developing scalable visual systems. My work includes large-scale print and direct mail campaigns with national reach, as well as recurring campaign visuals for initiatives such as National Medical Laboratory Week.

March 2023 - Now

Freelance Graphic Designer

Create brand, campaign, social, digital, and print assets for a range of clients, and have led full rebrands, including developing scalable visual systems. My work includes large-scale print and direct mail campaigns with national reach, as well as recurring campaign visuals for initiatives such as National Medical Laboratory Week.

August 2021 - March 2022

Junior Designer, FEED/DEPT

Delivered over 100 digital campaign assets in a fast-paced agency environment, designing web, onsite, and social media visuals within strict brand guidelines. I collaborated with cross-functional teams to adapt concepts across multiple formats, sizes, and channels.

August 2021 - March 2022

Junior Designer, FEED/DEPT

Delivered over 100 digital campaign assets in a fast-paced agency environment, designing web, onsite, and social media visuals within strict brand guidelines. I collaborated with cross-functional teams to adapt concepts across multiple formats, sizes, and channels.

August 2021 - March 2022

Junior Designer, FEED/DEPT

Delivered over 100 digital campaign assets in a fast-paced agency environment, designing web, onsite, and social media visuals within strict brand guidelines. I collaborated with cross-functional teams to adapt concepts across multiple formats, sizes, and channels.

September 2018 - February 2019

Design Intern, Publicis Sapient

Worked with clients across automotive, telecom, and luxury industries, contributing to digital and campaign design projects. I supported the creation of web, social, and branded assets, collaborating with cross-functional teams to adapt concepts across multiple formats and platforms.

September 2018 - February 2019

Design Intern, Publicis Sapient

Worked with clients across automotive, telecom, and luxury industries, contributing to digital and campaign design projects. I supported the creation of web, social, and branded assets, collaborating with cross-functional teams to adapt concepts across multiple formats and platforms.

September 2018 - February 2019

Design Intern, Publicis Sapient

Worked with clients across automotive, telecom, and luxury industries, contributing to digital and campaign design projects. I supported the creation of web, social, and branded assets, collaborating with cross-functional teams to adapt concepts across multiple formats and platforms.

Education

Master of Fine Arts

OCAD University

Interdisciplinary Studies in Art Media and Design

Master of Fine Arts

OCAD University

Interdisciplinary Studies in Art Media and Design

Master of Fine Arts

OCAD University

Interdisciplinary Studies in Art Media and Design

Bacherlor of Fine Arts

Parsons School of Design

Art Media and Technology

Bacherlor of Fine Arts

Parsons School of Design

Art Media and Technology

Bacherlor of Fine Arts

Parsons School of Design

Art Media and Technology

PRE-university

Dawson College

Studio Arts / Visual Arts

PRE-university

Dawson College

Studio Arts / Visual Arts

PRE-university

Dawson College

Studio Arts / Visual Arts

Let’s
Collaborate

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aisulu

©

Aisulu Baibolova

2025

Let’s
Collaborate

Copy Email to Clipboard

Copied

©

Aisulu Baibolova

2025

Let’s
Collaborate

Copy Email to Clipboard

Copied

aisulu

©

Aisulu Baibolova

2025