Aisulu Baibolova

Aisulu Baibolova

Visual Designer

Visual Designer

Toronto, ON

icebaibolov@gmail.com

LinkedIn

About me

I’m a visual designer with 5+ years of experience across in-house, agency,

and freelance environments, working with teams and clients internationally.

I create cohesive visual systems across branding, digital, and marketing.


Across healthcare, technology, retail, and community-focused organizations,

I balance strategy with execution—bringing clarity and structure to complex

ideas.


I’m drawn to thoughtful, scalable design that feels clear, polished, and aligned

with both brand and business goals.

I’m a visual designer with 5+ years of experience across in-house, agency,

and freelance environments, working
with teams and clients internationally.

I create cohesive visual systems across branding, digital, and marketing.


Across healthcare, technology, retail,
and community-focused organizations,

I balance strategy with execution—
bringing clarity and structure to complex

ideas.


I’m drawn to thoughtful, scalable design
that feels clear, polished, and aligned

with both brand and business goals.

Experience

Visual Designer

March 2022 - Present

Surgical Safety Technologies

Toronto, ON

Healthcare technology startup focused on improving patient safety, enhancing clinical performance, and enabling smarter care through AI and data.

Freelance/Self-employed

Jan 2023 - Present

Designer

Toronto, ON

Branding and marketing designer with cross-industry expertise, delivering work across healthcare, fintech, apparel, construction, and community-based initiatives.

Designer

Aug 2021 - March 2022

DEPT/FEED

Toronto, ON

Experience at a digital marketing agency, producing campaign assets for the eBay account.

Junior Designer

Sep 2018 - March 2019

Publicis Sapient

Paris, France

Experiential marketing department (formerly Publicis Labs), working with Fortune 500 clients across telecom, automotive, and fashion.

Education

Master of Fine Arts in Art, Media and Design

Toronto, ON

Ontario College of Art and Design University

Studies in Art, Media and Design: critical thinking and theory, storytelling, advanced creative practice, concept development & research.

Bachelor of Fine Arts with Honours

Paris, France

Parsons School of Design - Parsons Paris

Studies in Art, Media and Technology: web design, prototyping, coding, installations.

Stack

Figma

Interface design tool

Figma

Interface design tool

Framer

No-code web design.

Framer

No-code web design.

Adobe llustrator

Vector graphics software

Adobe llustrator

Vector graphics software

Adobe InDesign

Layout design and desktop publishing software

Adobe InDesign

Layout design and desktop publishing software

Adobe Photoshop

Raster graphics software

Adobe Photoshop

Raster graphics software

Adobe After Effects

Motion graphics software

Adobe After Effects

Motion graphics software

Microsoft Office

Word, PowerPoint, Excel, Sharepoint

Microsoft Office

Word, PowerPoint, Excel, Sharepoint

Blender 3D

3D software

Blender 3D

3D software

Procreate

Digital drawing tool

Procreate

Digital drawing tool

Recommendations

Jenny Greenland-Zee

Director of Marketing, Surgical Safety Technologies

I had the privilege of working with Ice on the marketing team at SST, and I can say without hesitation that she is one of the most talented and dependable visual designers I have ever collaborated with. Ice owned design across the commercial function, including web, social, digital and print collateral, email campaigns, trade show materials, customer illustrations, and more. She consistently delivered high-quality work while maintaining a strong brand experience across formats and deadlines. Beyond the work itself, she is hardworking, reliable, positive, and collaborative. Any team would be fortunate to have her.

Carlene Anteau

VP of Marketing, Surgical Safety Technologies

Aisulu has a rare ability to take a loose brief and turn it into something visually compelling. She doesn't need hand-holding. Give her the direction, and she'll come back with something better than what you imagined. She's also a genuinely great collaborator. She communicates clearly, takes feedback in stride, and makes the people around her better at articulating what they actually need from design.

Carlene Anteau

VP of Marketing, Surgical Safety Technologies

Aisulu has a rare ability to take a loose brief and turn it into something visually compelling. She doesn't need hand-holding. Give her the direction, and she'll come back with something better than what you imagined. She's also a genuinely great collaborator. She communicates clearly, takes feedback in stride, and makes the people around her better at articulating what they actually need from design.

Genevieve O'Grady

Communications Manager, CSMLS

Aisulu’s ability to quickly see my vision and bring it to life is clear. With her unique perspective, she offers her own great insights, keeps clear and reliable communication, and is honestly a joy to work with.

Genevieve O'Grady

Communications Manager, CSMLS

Aisulu’s ability to quickly see my vision and bring it to life is clear. With her unique perspective, she offers her own great insights, keeps clear and reliable communication, and is honestly a joy to work with.

Ryan Persaud

Design Lead, DEPT/FEED

Aisulu is a phenomenal designer who was an absolute pleasure to work with. She has an immense amount of drive and commitment towards her craft and continuously pushes for growth while producing amazing work.

Julien Terraz

Design Director, Razorfish France

Aisulu was a strong part of the design team, both understanding client needs and focusing on the craft. With a great background in art installation and interactivity, she helped us on many projects. We had a great time working together.

Julien Terraz

Design Director, Razorfish France

Aisulu was a strong part of the design team, both understanding client needs and focusing on the craft. With a great background in art installation and interactivity, she helped us on many projects. We had a great time working together.

Let's talk

Time for me:

Email:

icebaibolov@gmail.com

Reach out:

Let's talk

Time for me:

Email:

icebaibolov@gmail.com

Reach out:

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© Aisulu Baibolova 2026