EBAY
Designing scalable campaign visuals within a global marketplace
Roles
Visual Design
Overview
Impact
100+
campaign assets delivered across web, email, and social
1,700+
engagements on high-performing social posts
2-week
sprint cycles delivering high-volume campaign assets
The Challenges
eBay operates within a highly defined global brand system, where campaigns are continuously evolving across categories, audiences, and formats. The challenge was to create visually distinct and engaging campaigns while working within strict brand guidelines and predefined layouts.
Balancing consistency and differentiation
Campaigns needed to feel visually distinct while staying aligned with strict brand guidelines.
Designing for scale
High volume of campaigns across categories required a system that could be applied consistently without sacrificing quality.
Maintaining clarity across channels
Each campaign introduced different messaging, imagery, and priorities, making visual hierarchy critical.
Working within constraints
Existing layouts, components, and brand rules limited flexibility, requiring thoughtful design decisions within defined boundaries.
Social Media Posts
Selected social media assets published across Instagram, X, and Facebook.
Onsite Assets
Email Campaigns
Applied the visual system to email campaigns, ensuring alignment across web and mobile.
