DIGITAL
eBay
Digital design for web and social media for a global e-commerce platform
Context
eBay is a top online marketplace with 185 million users and over 2 billion listings. As a leader in its field, eBay aims for meaningful connections beyond just selling. During my time at FEED/DEPT®, I designed campaigns tailored for eBay's primary website, email and social media. My role involved creating compelling visuals that effectively conveyed eBay's message and brand identity.
Challenge
The challenge was distilling extensive information into a cohesive, engaging story while staying true to the client’s vision. I collaborated with cross-functional teams to ensure brand consistency, balancing innovation with strict guidelines under tight deadlines. This experience sharpened my skills in collaboration, problem-solving, and design strategy.
Process
We strategically positioned products in banners, emails, and social media to capture users’ attention instantly. Working in two-week sprints, we collaborated daily and conducted weekly reviews to ensure top-quality results. Partnering with the creative director and copywriting team, we crafted concepts that seamlessly combined design and messaging for maximum impact.
