DIGITAL
Healthcare Technology Blog
Blog thumbnails and post visuals designed to bring clarity and consistency to healthcare content.
Role:
Visual Designer — Blog imagery & content visuals
Ownership
Execution, adaptation, and iteration of an existing template
Scope of Work
Adapted and scaled visuals within an existing blog template
Collaborated with content and marketing teams to ensure designs enhanced readability and comprehension
Flagged layout and usability issues, proposing improvements to the template system
Context
Created blog thumbnails and post visuals for a healthcare technology company, supporting content marketing and improving visual consistency across published articles. The project focused on translating complex healthcare topics into clear, engaging imagery while working within an existing blog template and brand guidelines.
Objectives
Provide visually engaging imagery that clarifies complex content
Ensure consistency across blog posts
Support marketing and editorial teams with ready-to-publish visuals
Design Evolution
Before
After
Process
Content Analysis
Reviewed technical articles to understand key messages and audience needs.Ideation & visual exploration: Created imagery concepts, including iconography, graphics, and hero visuals.
Iteration: Refined designs based on stakeholder feedback, balancing clarity, brand consistency, and accessibility.
Results and Impact
Delivered cohesive, scalable visuals that improved clarity of complex healthcare topics.
Provided actionable feedback that enhanced template usability for future blog posts.
Strengthened brand presentation and ensured consistent, professional visual communication across the blog.
