CSMLS
Translating Community Stories
into Campaign Mailers for CSMLS
Roles
Art Direction
Illustration
Visual Design
Overview
Impact
0+
mailers delivered
around Canada
0+
engagements on
social channels
0
communities
represented
The Challenges
CSMLS launched a national campaign to highlight the critical role medical laboratory professionals play in the healthcare system. My role was to design a series of mailers that would stand out in members’ mailboxes, capture attention immediately, and reinforce the importance of their work during National Medical Laboratory Week.
Mailbox visibility
Designing print mailers that would immediately stand out in members’ mailboxes among other correspondence.
Communicating value quickly
Translating the often behind-the-scenes work of laboratory professionals into clear, compelling messaging that communicates their impact on patient care.
Maintaining brand clarity in a celebratory way
Creating visuals that felt celebratory and engaging for National Medical Laboratory Week while staying consistent with CSMLS brand guidelines.
Designing for a national audience
Ensuring the mailers resonated with a diverse membership across 35 communities nationwide,
Solutions
Final Creative Decision
Results
