WEARABLE TECH
Ni Hao, My A**
An experimental wearable technology project that confronts everyday racist behavior through the body, fashion, and interruption.
I created consistent, high-performing campaign visuals within
an established product ecosystem
Overview
While living in Paris from 2015–2019, I got used to being greeted with “Ni Hao” on the street. Sometimes it came from a “friendly” place, sometimes as a joke, but it always missed the point. This project calls that behaviour out in a cheeky (see what I did there), non-confrontational way.
Created with Kris Madden.
eBay operates at a massive scale, with campaigns constantly evolving. This project focused on bringing clarity and consistency to high-volume campaign execution and cross-channel system application
Process
We went through a few ideas early on—like a trench coat, or even a megaphone that would yell back at the person. But none of them stuck. They didn’t feel like they were actually reclaiming a woman’s voice, and the megaphone felt a bit too aggressive.
Campaigns were delivered on a rolling basis
in two-week sprints. Working closely with account managers, copywriters, and the creative lead, I translated campaign briefs into clear, engaging visual layouts that supported product storytelling and conversion.
We landed on a dress with red boxers underneath, with the message embroidered. Embroidery felt right, since it’s slow, deliberate, and rooted in traditionally feminine craft.
Using it here became a way of reclaiming both the body and the voice, on our own terms.
We landed on a dress with red boxers underneath, with the message embroidered. Embroidery felt right, since it’s slow, deliberate, and rooted in traditionally feminine craft. Using it here became a way of reclaiming both the body and the voice, on our own terms.
Campaigns were delivered on a rolling basis
in two-week sprints. Working closely with account managers, copywriters, and the creative lead, I translated campaign briefs into clear, engaging visual layouts that supported product storytelling and conversion.
We programmed an Arduino Lilypad to rotate a stepper motor when a button is pressed on the front side of the dress. The entire system is powered by a small battery hidden in the hem. The dress is designed to be simple, black, and unassuming, while the red underwear serves as a powerful retort against racist catcalling.
Campaigns were delivered on a rolling basis
in two-week sprints. Working closely with account managers, copywriters, and the creative lead, I translated campaign briefs into clear, engaging visual layouts that supported product storytelling and conversion.
Final Result
The final result is a video of me walking through Paris wearing the dress. Our goal was to turn it into a performance and showcase the design in action on the streets.
Please note: The following video contains strobe effects that may affect photosensitive viewers. You may watch until 1:04 and then click away or pause.
HAVE A PROJECT IN MIND?
HAVE A PROJECT IN MIND?
HAVE A PROJECT IN MIND?