Hi! My name is Ice, short for Aisulu.
A visual designer and illustrator based in Toronto, Canada.
Selected projects
Selected projects
Selected projects
Infographics
Infographics
Infographics
My Stack
My Stack
My Stack
Work Experience
Work Experience
Work Experience
Current role
Visual Designer, Surgical Safety Technologies
Design and produce on-brand digital and print assets, campaigns, and marketing collateral. Contribute to website redesigns and rebrands while maintaining brand consistency. Build scalable design systems, streamline team workflows, and deliver high-impact visuals that support business goals. Present and defend creative concepts, incorporating feedback and current design trends.
Current role
Visual Designer, Surgical Safety Technologies
Design and produce on-brand digital and print assets, campaigns, and marketing collateral. Contribute to website redesigns and rebrands while maintaining brand consistency. Build scalable design systems, streamline team workflows, and deliver high-impact visuals that support business goals. Present and defend creative concepts, incorporating feedback and current design trends.
Current role
Visual Designer, Surgical Safety Technologies
Design and produce on-brand digital and print assets, campaigns, and marketing collateral. Contribute to website redesigns and rebrands while maintaining brand consistency. Build scalable design systems, streamline team workflows, and deliver high-impact visuals that support business goals. Present and defend creative concepts, incorporating feedback and current design trends.
Freelance Designer
Utilized user-centered design principles to create impactful content across print, digital, and social media platforms. Partnered with clients to define project goals and milestones, ensuring smooth project management. Developed tailored social media content and targeted ads to grow audiences, while leading high-pressure branding projects with exceptional planning and execution.
Freelance Designer
Utilized user-centered design principles to create impactful content across print, digital, and social media platforms. Partnered with clients to define project goals and milestones, ensuring smooth project management. Developed tailored social media content and targeted ads to grow audiences, while leading high-pressure branding projects with exceptional planning and execution.
Freelance Designer
Utilized user-centered design principles to create impactful content across print, digital, and social media platforms. Partnered with clients to define project goals and milestones, ensuring smooth project management. Developed tailored social media content and targeted ads to grow audiences, while leading high-pressure branding projects with exceptional planning and execution.
Junior Designer, DEPT Agency
Designed impactful onsite and offsite marketing banners in a fast-paced environment, ensuring brand consistency and creative excellence. Partnered with the production team to manage multiple campaigns seamlessly and collaborated with designers to align materials with strategic objectives, delivering high-quality results.
Junior Designer, DEPT Agency
Designed impactful onsite and offsite marketing banners in a fast-paced environment, ensuring brand consistency and creative excellence. Partnered with the production team to manage multiple campaigns seamlessly and collaborated with designers to align materials with strategic objectives, delivering high-quality results.
Junior Designer, DEPT Agency
Designed impactful onsite and offsite marketing banners in a fast-paced environment, ensuring brand consistency and creative excellence. Partnered with the production team to manage multiple campaigns seamlessly and collaborated with designers to align materials with strategic objectives, delivering high-quality results.
About Me
About Me
About Me
Hello! I'm Aisulu. I view design as a bridge between people and ideas. Having lived and worked in Canada, the US, France, Kazakhstan, and Kyrgyzstan, I bring a culturally informed perspective and a deep curiosity for how storytelling resonates across audiences. My experience spans tech, healthcare, e-commerce, experiential marketing, and community projects, which has strengthened my adaptability and ability to translate complex ideas into clear, engaging design.